![]() ![]() With about 40 percent of mobile traffic to bmj.com coming from iPad users and just over 17 percent originating from mobile devices with Android operating systems, the BMJ Group opted for Apple’s tablet as the first device to implement their digital publishing strategy. With key content from the weekly print issues designed for tablet reading, the BMJ tablet app also supports offline reading. The new tablet web app gives BMJ subscribers access to the journal with video and audio directly from the Web browser on their Apple iPad. ![]() Not bad.ĪBOVE: This Puck cartoon from November 21, 1888, shows printing devils pouring out of printing presses. That also was PressRun produced - and it’s at 40K downloads at this writing. The BMJ is the first European medical journal to offer a Web application to its subscribers, in addition to an Apple iPad app it launched in 2010. The BMJ tablet app is optimised for the Apple iPad and is free to subscribers and, get this, for British Medical Association (BMA) members even without an Apple iTunes account. PressRun under Quark is still a cloud-based tablet and mobile publishing platform - it uses HTML5 and XML-based workflows to deliver an interactive experience across multiple devices. It built a publishing platform for tablets and other mobile hardware.īJM claims it’s able to serve more users and avoid Apple’s steep fees. Instead of developing with Adobe’s Digital Publishing Suite (DPS), the BMJ created a web app with Mobile IQ’s PressRun - now Quark-owned. The British Medical Journal (BMJ) recently found a way to present its content to mobile users who don’t have an Apple iTunes account. ![]()
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